If you run a franchise brand, you already know this: paid search can feel like a black box. Some locations swear Google Ads “don’t work.” Others are quietly printing money from the same platform. The difference is rarely luck. It is whether your PPC for franchises is planned around realistic cost per lead targets and […]
It is frustrating. On paper your franchise marketing is “scalable.” You have brand standards, national campaigns, maybe even a polished playbook from one of the big franchise marketing companies. Yet local owners still say the same things: “Leads are inconsistent,” “Google is all over the place,” “Our locations are invisible next to independents.” You are […]
Executive Dashboarding: What Your Board Should See Monthly (and What to Hide) Franchise brands live and die by what they measure. Yet most monthly decks still bury the signal under averages and vanity charts. If you want your board to make faster, smarter calls, build an executive dashboard that shows the right numbers, in the […]
Pricing Models for Franchise Marketing Partners: Flat Fee, Percentage of Spend, or Hybrid? Franchise leaders juggle national goals with local realities. Picking the right pricing model for your marketing partner can be the difference between steady growth and runaway costs. In this guide, you’ll get a clear, practical way to choose a model that fits […]
How to Choose a Franchise Marketing Agency: 25 Due‑Diligence Questions Franchise leaders juggle brand control, local needs, and growth targets. Search is crowded, paid media is volatile, and inboxes are loud. The right franchise marketing agency brings accountable systems, clean data, and repeatable wins you can scale. This guide gives you a clear checklist, examples, and […]
In‑House vs Agency vs Hybrid for Franchisors (When to Switch Models) Franchise marketing is a juggling act. You are protecting the brand at the national level while fuelling local demand across dozens or hundreds of markets. Add platform changes, AI clutter, and rising CPCs, and it is no wonder many teams question whether to keep […]
The Franchise Ad Fund Playbook: What It Should Pay for and How to Prove ROI Franchise leaders juggle two pressures every day: protect the brand and drive local revenue. In a noisy market, your ad fund can do both if it is focused, accountable, and built for scale. The right mix of franchise digital advertising, […]