If you’re a VP of Marketing, CMO, or franchise development leader, you don’t book calls because someone asked nicely. You book calls because their online footprint proves they “get it.” In 2026, that vetting happens fast, mostly without a sales rep, and it’s ruthless. Buyers increasingly prefer to do independent research before talking to anyone. […]
National campaigns are effective at creating demand. But if your local pages, listings, and follow-up systems are weak, that demand leaks out fast, and your franchisees feel it first. The real challenge is turning brand awareness into booked calls, store visits, and closed deals in every territory. That’s where franchisee lead generation becomes a shared […]
If you lead marketing for a franchise system, you’ve felt it: franchisees want proof, not promises. They’re paying into an ad fund, costs keep rising, and everyone’s inbox is full of “marketing reports” that show clicks but not outcomes. The fastest way to stop the debates is to stop guessing. A simple, data-backed ROI model […]
For most marketing leaders in franchising, “brand standards” can feel like a double-edged sword. On one side, you need a recognizable, consistent brand that scales. On the other, your franchisees live in real local markets that demand nuance, personality, and speed. No surprise that this tension often shows up as pushback, quiet resistance, or rogue […]
If you run a franchise brand, you already know this: paid search can feel like a black box. Some locations swear Google Ads “don’t work.” Others are quietly printing money from the same platform. The difference is rarely luck. It is whether your PPC for franchises is planned around realistic cost per lead targets and […]
It is frustrating. On paper your franchise marketing is “scalable.” You have brand standards, national campaigns, maybe even a polished playbook from one of the big franchise marketing companies. Yet local owners still say the same things: “Leads are inconsistent,” “Google is all over the place,” “Our locations are invisible next to independents.” You are […]
Executive Dashboarding: What Your Board Should See Monthly (and What to Hide) Franchise brands live and die by what they measure. Yet most monthly decks still bury the signal under averages and vanity charts. If you want your board to make faster, smarter calls, build an executive dashboard that shows the right numbers, in the […]
Pricing Models for Franchise Marketing Partners: Flat Fee, Percentage of Spend, or Hybrid? Franchise leaders juggle national goals with local realities. Picking the right pricing model for your marketing partner can be the difference between steady growth and runaway costs. In this guide, you’ll get a clear, practical way to choose a model that fits […]
How to Choose a Franchise Marketing Agency: 25 Due‑Diligence Questions Franchise leaders juggle brand control, local needs, and growth targets. Search is crowded, paid media is volatile, and inboxes are loud. The right franchise marketing agency brings accountable systems, clean data, and repeatable wins you can scale. This guide gives you a clear checklist, examples, and […]
In‑House vs Agency vs Hybrid for Franchisors (When to Switch Models) Franchise marketing is a juggling act. You are protecting the brand at the national level while fuelling local demand across dozens or hundreds of markets. Add platform changes, AI clutter, and rising CPCs, and it is no wonder many teams question whether to keep […]