If you run a franchise brand, you already know this: paid search can feel like a black box. Some locations swear Google Ads “don’t work.” Others are quietly printing money from the same platform. The difference is rarely luck. It
It is frustrating. On paper your franchise marketing is “scalable.” You have brand standards, national campaigns, maybe even a polished playbook from one of the big franchise marketing companies. Yet local owners still say the same things: “Leads are inconsistent,”
Executive Dashboarding: What Your Board Should See Monthly (and What to Hide) Franchise brands live and die by what they measure. Yet most monthly decks still bury the signal under averages and vanity charts. If you want your board to
Pricing Models for Franchise Marketing Partners: Flat Fee, Percentage of Spend, or Hybrid? Franchise leaders juggle national goals with local realities. Picking the right pricing model for your marketing partner can be the difference between steady growth and runaway costs.
How to Choose a Franchise Marketing Agency: 25 Due‑Diligence Questions Franchise leaders juggle brand control, local needs, and growth targets. Search is crowded, paid media is volatile, and inboxes are loud. The right franchise marketing agency brings accountable systems, clean data,
In‑House vs Agency vs Hybrid for Franchisors (When to Switch Models) Franchise marketing is a juggling act. You are protecting the brand at the national level while fuelling local demand across dozens or hundreds of markets. Add platform changes, AI