Executive Dashboarding: What Your Board Should See Monthly (and What to Hide) Franchise brands live and die by what they measure. Yet most monthly decks still bury the signal under averages and vanity charts. If you want your board to
Pricing Models for Franchise Marketing Partners: Flat Fee, Percentage of Spend, or Hybrid? Franchise leaders juggle national goals with local realities. Picking the right pricing model for your marketing partner can be the difference between steady growth and runaway costs.
How to Choose a Franchise Marketing Agency: 25 Due‑Diligence Questions Franchise leaders juggle brand control, local needs, and growth targets. Search is crowded, paid media is volatile, and inboxes are loud. The right franchise marketing agency brings accountable systems, clean data,
In‑House vs Agency vs Hybrid for Franchisors (When to Switch Models) Franchise marketing is a juggling act. You are protecting the brand at the national level while fuelling local demand across dozens or hundreds of markets. Add platform changes, AI
The Franchise Ad Fund Playbook: What It Should Pay for and How to Prove ROI Franchise leaders juggle two pressures every day: protect the brand and drive local revenue. In a noisy market, your ad fund can do both if