My blog is enough, thanks!” – No, it isn’t, and here’s why

My blog is enough, thanks!” – No, it isn’t, and here’s why 

 

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Why is everyone telling me to invest on video and audio content when I can barely see either content form on top of the search results?

That’s definitely a valid question. 

Digital marketing guru Neil Patel admits that he spends around $16,302 a month on video and audio content – that’s $2,144 on his DAILY podcast and $14,158 on his video series, which he releases thrice a week.

As for his text-based content, he spends $0 – an amazing investment on a blog that generates almost 3 million page views.

Nope, Neil’s Not Crazy for Investing in Video and Audio Content

Here’s the secret – your blog or written content may bring in visitors to your pages, but it’s your audio and video content that will create that emotional connection between you and those visitors. 

Video content alone can increase brand association by 139% and buying intent by 97%! 

Impressive, right?

This makes you understand why video and audio content matters. When you think about it, efficient digital marketing is only effective when you mix the right ingredients together. Thousands may be reading your blogs; but how many of them have actually converted?

Just take a look at these facts:

Okay, okay. So we’ve more or less proven that audio and video content will always deserve a spot on your marketing budget. Now, how do we make it happen?

Creating a Podcast People Would Want to Listen To

Here are some tips in creating a podcast worth listening to:

  • Plan your content. You don’t necessarily need a script. Create an outline that details important notes, at least, unless you plan on rambling on and on without clear direction. 
  • Invest in a decent microphone. Awesome content can be wasted if your listeners can barely hear you nor understand a word you’re saying due to poor audio quality.
  • Create a branding. Don’t just rely on a nice selfie. You can find someone on Fiverr who can make you a nice looking podcast cover image if you’re on a budget. Having an intro and outro will also add a professional feel to your audio content. 
  • Promote all other content. Don’t just deliver your main message and leave. Take this opportunity to ask people to visit your blog, social media accounts, and all other places where you post your content.
  • Encourage listeners to subscribe and leave reviews. Your number of subscribers and reviews can help other people discover your content. So don’t forget to ask listeners to take an active part in indirectly promoting content that they enjoy by hitting the subscribe button.
  • Be who your own unique self. It’s nice to have content heroes you look up to, but it’s never okay to imitate them in every way. No one gets famous imitating someone – be yourself and the rest will follow.

Is Guest Blogging a Waste of Time? Even Neil Patel Doesn’t Think So!

Is Guest Blogging a Waste of Time? Even Neil Patel Doesn’t Think So! 

 

 

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Most people don’t see the value of writing guest posts. After all, if they’re going to pour out their creative juices, why put it on someone else’s page? Might as well put it on their own blog, right?

If this is the same mindset you have, then I’ll be blunt in telling you that you’re throwing tons of leads out the window.

Even digital marketing guru Neil Patel admits that he uses guest posting as one of his major lead generation strategies.

If someone who has already risen to the top still believes in the power of guest blogging, who are we to say otherwise?

Here are 5 essential tips you need to remember in creating lead-generating guest posts.

  1. Find relevant websites.

Just because a certain website is popular doesn’t automatically mean that you should attempt to write a blog post for them. If your target audience includes men aged 35-50, would it make sense for you to target a women’s online magazine? I don’t think so.

Look for a blog that also caters to the same audience your business is trying to reach. This way, you are sure that the people you’re reaching will definitely qualify as leads for your business. 

  1. Make sure the site is credible.

Anything that is linked to your brand will automatically be a reflection of who you are. Be careful in being associated with sites that are not seen as credible, or that have a less than positive reputation. 

How can you check credibility?

Look at what kind of posts they have, and the kind of feedback they receive. If audiences stay away from the site because they are known to publish inaccurate information, do you think that would reflect nicely on your brand? 

Some sites may also be notorious for other things – having too many ads, accepting too many sponsored content, etc. If you don’t want people to think they’ll have the same experience on your own pages, then steer clear of posting as a guest on these places.